The Challenge: In 2019, Duke Construction, a reputable home remodeling company specializing in both exterior and interior services, sought to bolster its online presence. While highly skilled as top siding installers in Abilene TX (working with premium brands like James Hardie Building Products) and offering a comprehensive suite of remodeling services, their digital storefront wasn't effectively communicating their expertise or breadth of offerings. Their goal was to create a modern, user-friendly website that clearly showcased their craftsmanship and attracted more local homeowners looking for quality renovation work. The Solution: I partnered with Duke Construction to design and develop a website that accurately reflected their high standards and diverse service portfolio. The project focused on: 1. Comprehensive Service Showcasing: The website was meticulously structured to clearly highlight all of Duke Construction's specializations. This included dedicated sections for their extensive exterior services (siding installation, repair, and replacement; quality fencing; window and door insulation; painting) and their detailed interior services (ceramic tile, drywall, painting, flooring, kitchens, bathrooms, trim work, and crown molding). Special attention was given to their expertise in Schluter bathroom and shower systems, emphasizing the watertight tiling solutions they provide. 2. Highlighting Quality & Expertise: Content and design elements were crafted to underscore their commitment to quality, including their use of James Hardie Building Products and adherence to up-to-date installation protocols. 3. User-Centric Design: The site was built with a focus on ease of navigation, ensuring that potential clients could quickly find the specific services they needed and understand Duke Construction's capabilities.