The Challenge: Geneco Technologies, LLC, established in 2010, is a highly respected MEP firm with a strong reputation for outstanding performance, fair pricing, and innovative project completion. As an SBA EDWOSB, WOSB, and HUB certified business with significant bonding capacity ($10MM per project, $20MM aggregate), their credentials and project resume were exemplary. However, their existing website in 2018 did not adequately reflect their capabilities, specialized services (Plumbing, HVAC, Electrical), or their established presence in government and commercial contracts. Their digital footprint was minimal, with website views averaging only around 100 per month, limiting their reach to potential new clients who were increasingly looking for service providers online. The Solution: My objective was to develop a comprehensive web solution that would not only modernize Geneco Technologies' online identity but also significantly boost their visibility and lead generation. The project encompassed: 1. Modern Website Redesign: I executed a complete overhaul of the website's aesthetics and user experience. The new design focused on a clean, professional, and intuitive layout that immediately conveyed Geneco's expertise and reliability. 2. Service-Centric Content Integration: Crucially, I ensured that all of Geneco's core services – Plumbing, HVAC, and Electrical – were prominently featured and clearly detailed. This included dedicated sections that articulated their specific capabilities within each discipline, catering to both commercial and industrial clients. 3. Strategic Search Engine Optimization (SEO): A core component of the strategy was implementing robust SEO practices. This involved optimizing content, meta descriptions, and site structure to ensure that Geneco Technologies ranked highly for relevant search terms. 4. Highlighting Credentials & Experience: Special emphasis was placed on showcasing Geneco's critical certifications (SBA EDWOSB, WOSB, HUB) and their extensive experience with government contracts, particularly at locations like Dyess AFB and Goodfellow AFB.